Copywriting makes texts easier to read
When a user navigates the web, only scans.
Searching for products or services, users do it fast at first instance, which means they do not really “read”.
So, why would I want copywriting if internet users rarely read?
Potential users don’t read when in searching mode, nevertheless when they are about to reach their searching purpose, it is when searching mode stops and the attention reading and investigation mode activate.
Another important aspect, is to give Google’s artificial intelligence well-structured texts, with key words placed organically in the titles and paragraphs in each page of your website, this way you cover two main aspects of your website’s organic performance.
The following, are must have aspects to keep in mind when writing your website’s texts:
- Simple language, avoid making your users figure out the main idea.
- Titles, subtitles, bold print, etc. Give structure and format to your texts.
- Avoid repetitive ideas
- Use direct and concrete CTA (Call to Action).
- Clear out potential clients’ doubts with straight to the point texts.
In conclusion
Your texts must be written to be understood under quick scan, and also clear and precise; without casting aside Google’s artificial intelligence interpretability to position your website in its search.